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Friday, 15 January, 2021
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Today's Summary:
Although many international students were unable to experience some of the benefits of studying abroad due to the pandemic, online learning meant they could juggle both study and work.

According to ARTU, overall Australian universities ranked fourth in the world in 2020, right after US, UK and Germany. In addition, the University of Melbourne ranked first among Australian universities.

Of the 4615 education related topics gathered across social and news platforms, 92.96% were positive or neutral; 7.04% show negative sentiment.
The information was collected on Wednesday 13 January, 2021
Chinese trends and the interests of Chinese consumers change fast! Below are the top two discussed news among all Chinese digital channels.
Chenggang Zhou: looking forward to the international education in the future
Channel:  baidu.com [百度]
Synopsis: In 2020, some international students were prevented from studying abroad due to the Covid-19 pandemic, and many of them chose to defer or complete their study online. According to Chenggang Zhou, the CEO of New Oriental Corporation, it is a regret for international students as first-hand experience is a vital part of international education. However, online study has brought more opportunities to working adults because now they are able to juggle work and study. Chenggang believes that the impact of Covid-19 on international education is transient and it is impossible to stop globalisation. In recent years, students no longer need vast expense to experience high-quality international education due to various international exchange programs provided by public schools in China and online courses provided by top universities. Chenggang indicated that this will be a new trend soon.
Read more

UNSW updated the world university rankings, Australia ranks fourth in the world overall
Channel: sohu.com [搜狐]
Previously, the University of New South Wales has established a ranking of global universities, which is called ARTU. According to vice-principals of UNSW, Nicholas M Fisk and Ian Jacobs, current ranking systems are criticized as there are too many different ranking systems with mixed research conditions, reputation and teaching advantages of universities, results in completely different and confusing rankings. Therefore, ARTU is developed to allay student's concerns for the distortion of current ranking lists (including QS, Times, U.S.News, etc.) by avoiding listing single index. Based on ARTU, there are 13 Australian universities in top 200 universities in the world. In 2020, overall Australian universities ranked fourth in the world, right after US, UK and Germany. In addition, the University of Melbourne still ranked first among Australian universities, which ranked 29th globally.
Read more

We monitor social media content from Social Apps including WeChat and Weibo, as well as numerous News outlets. The pie chart below tells you which apps have the most buzz around your industry. Knowing which platforms are buzzing will help you plan your channel strategy.

The Buzzword cloud is generated daily to help you identify key trends and industry terminology. The larger the word, the bigger the buzz!
Top three buzzword:
 Australia (澳大利亚), China (中国), University (大学)

If you want to learn more about the story behind the buzz, please contact Ariel for more information.
United Media Solution (UMS) is an award-winning marketing to Chinese agency. We are a full-service independent agency which specialises in digital and social marketing. Learn more about us HERE.

UMS also offers a number of other social monitoring services to suit your business needs. If you would like learn more or sign up for Morning Brief, contact UMS Establish Team Director Ariel Yan at 
ariel.yan@umssocial.com, or reply to this email directly.
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