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Wednesday, 20 January, 2021
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Today's Summary:
Victoria warned that the state will lose $8 billion AUD if international students cannot return to Australia within this semester. This has caused a plan to raise the quota for international students allowed into the country.

Many Australian universities will resume face-to-face teaching. The University of Queensland will see 90% of undergraduate courses provide on-campus components.

Of the 4487 education related topics gathered across social and news platforms, 94.43% were positive or neutral; 5.57% show negative sentiment.
The information was collected on Monday 18 January, 2021
Chinese trends and the interests of Chinese consumers change fast! Below are the top two discussed news among all Chinese digital channels.
Victoria government is considering setting independent quota for international students!
Channel:  163.com [网易]
Synopsis: The higher education department of Victoria warned that the state will lose A$8 billion if international students cannot return to Australia within this semester. Therefore, Victoria government is planning to submit a proposal to the national cabinet on February 5, which aims to raise the upper limit of daily entries and set independent quarantine quota for international students. Last week, the national cabinet announced to reduce the number of returned Australians, in order to prevent UK variants. Universities expressed their concerns towards this measure as it seems to be less likely for international students to get entry permissions before the middle of this year. Last Thursday, the governor of Victoria, Daniel Andrews stated that any plans on introducing international students or seasonal workers must be in compliance with Victoria’s quarantine standards.
Read more

Australian universities resume face-to-face courses this year! Multiple universities require wearing masks indoor
Channel: toutiao.com [今日头条]
Many Australian universities stated that they will bring students back to campus, open university facilities, and try to resume face-to-face courses in the first semester. According to Deborah Terry, the principal of the University of Queensland, 90% of their undergraduate courses will involve on-campus content in the first semester, which is slightly increased compared to the second semester in 2020. Many universities, including UniSA, Macquarie University, Southern Cross University, FedUni, SUT and University of Canberra indicated that seminars, tutorials and labs will be conducted face-to-face, while large-scale courses will still be conducted online. In addition, most universities in NSW, Victoria and Queesland require students to ware masks indoor on campus.
Read more

We monitor social media content from Social Apps including WeChat and Weibo, as well as numerous News outlets. The pie chart below tells you which apps have the most buzz around your industry. Knowing which platforms are buzzing will help you plan your channel strategy.

The Buzzword cloud is generated daily to help you identify key trends and industry terminology. The larger the word, the bigger the buzz!
Top three buzzword:
 International student (留学生), New Zealand (新西兰), Student (学生)

If you want to learn more about the story behind the buzz, please contact Ariel for more information.
United Media Solution (UMS) is an award-winning marketing to Chinese agency. We are a full-service independent agency which specialises in digital and social marketing. Learn more about us HERE.

UMS also offers a number of other social monitoring services to suit your business needs. If you would like learn more or sign up for Morning Brief, contact UMS Establish Team Director Ariel Yan at 
ariel.yan@umssocial.com, or reply to this email directly.
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