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Wednesday, 20 January, 2021
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Today's Summary:
Many brands are exploring ways to become more environmentally friendly as 53% of consumers will give priority to brands that use environmentally friendly packaging.

Following the pandemic, Chinese consumers are looking to consume healthier food and beverages. In 2020, we saw the popularity of sparkling water increase significantly, and this year, we can expect the growth of oat milk to skyrocket.

Of the 85 F&B related topics gathered across social and news platforms, 100% were positive or neutral; 0% show negative sentiment.
The information was collected on Monday 18 January, 2021
Chinese trends and the interests of Chinese consumers change fast! Below are the top two discussed news among all Chinese digital channels.
Paper straws and wooden spoons in KFC was on hot trend in Weibo. Why is the environmental strategy in the food industry so difficult to launch?
Channel: Hexun.com [和讯网]
Synopsis: Recently, paper straws and wooden spoons in KFC was a hot trend on Weibo because they were difficult to use. The topic was viewed over 170 million times. According to government laws, non-degradable disposable plastic tableware was to be prohibited in the catering industry by the end of 2020. "Tetra Pak Index 2019" has pointed out that in the next year, 53% of consumers will give priority to brands that use environmentally friendly packaging. Many companies are focusing on how to establish an environmentally friendly brand. For example, Coca Cola launched its first sample bottle made of marine recycled plastic in October 2019. However, many consumers may feel these products may affected using experience significantly.
Read more

Sugar free, oatmeal, functions, etc. A summary of food and beverage innovations in 2020.
Channel: Yidianzixun.com [一点资讯]
People’s consuming behaviours and habits have changed significantly after the Covid-19 pandemic. Health and wellness are a main trend in food and beverage industries. Low-sugar, low-calorie, low-fat has gradually become consumers' expectations for products, and sparkling water was the star in 2020. It has the fastest growth among all kinds in the beverage industry. Plant-based meat and oat milk are the new trends in food industry. The growth rate of oat milk was 212% from February 2020 to October 2020 according to Nielsen. In addition, various products contain probiotics were also very popular. The market of beverage and food with special functions is expected exceed $275billion dollars
Read more

We monitor social media content from Social Apps including WeChat and Weibo, as well as numerous News outlets. The pie chart below tells you which apps have the most buzz around your industry. Knowing which platforms are buzzing will help you plan your channel strategy.

The Buzzword cloud is generated daily to help you identify key trends and industry terminology. The larger the word, the bigger the buzz!
Top three buzzword:
China (中国),Cherries (车厘子),Pizza (披萨)

If you want to learn more about the story behind the buzz, please contact Ariel for more information.
United Media Solution (UMS) is an award-winning marketing to Chinese agency. We are a full-service independent agency which specialises in digital and social marketing. Learn more about us HERE.

UMS also offers a number of other social monitoring services to suit your business needs. If you would like learn more or sign up for Morning Brief, contact UMS Establish Team Director Ariel Yan at 
ariel.yan@umssocial.com, or reply to this email directly.
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