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Wednesday, 13 January, 2021
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Today's Summary:
Chile exports 90% of its cherries to China. Good weather means its cherry exports to China will increase by 30%, reducing their price by half in China.

Over the next five years, global alcohol-free products are expected to grow by nearly 50%. China’s year-on-year dealcoholized beer imports have increased to 38.17%.

Of the 151 F&B related topics gathered across social and news platforms, 98.68% were positive or neutral; 1.32% show negative sentiment.
The information was collected on Monday 11 January, 2021
Chinese trends and the interests of Chinese consumers change fast! Below are the top two discussed news among all Chinese digital channels.
The price of cherries is cut in half! One box of cherries is 100-200  yuan cheaper than it in previous years.
Channel: Baidu [百度]
Synopsis: Over the past two years, cherries have proven to be one of the most popular fruit in China. Over this period, 18,000 tons of cherries have been imported and the market value is about 1.3 billion USD dollars. Currently, the global cherry supply is mainly from Chile, New Zealand and Australia, with nearly 90% of Chile’s cherries are exported to China every year. Nata, the Chile Embassy in China, stated that the weather in Chile this year is beneficial for growing cherries. It is expected that its exports will increase by 30% this year, and there will be 500,000 tons of cherries enter Chinese market. According to research, oversupply is the main reason for the decline in the price of cherries.
Read more

Alcohol-free beer has entered to a rapid development period
Channel: Wechat [微信]
Alcohol-free beer, also known as dealcoholized beer, has alcohol content of less than 0.5%. According to a research report released by the International Wine and Spirits Research Institute in June 2020, over the next five years, global alcohol-free products are expected to grow by nearly 50%. Alcohol-free beer first appeared on the Chinese market was 15 years ago, it has gradually become a new trend. From January to June in 2020, China imported 290 million litres of beer, a year-on-year decrease of 22.58%. However, the import amount of alcohol-free beer was 1.07 million litres, a year-on-year increase of 38.17%. At present, the Chinese beer market is still the world's largest and most promising market. The market still has huge potential in the future.
Read more

We monitor social media content from Social Apps including WeChat and Weibo, as well as numerous News outlets. The pie chart below tells you which apps have the most buzz around your industry. Knowing which platforms are buzzing will help you plan your channel strategy.

The Buzzword cloud is generated daily to help you identify key trends and industry terminology. The larger the word, the bigger the buzz!
Top three buzzword:
China (中国), Global (全球), Cherry (车厘子)

If you want to learn more about the story behind the buzz, please contact Ariel for more information.
United Media Solution (UMS) is an award-winning marketing to Chinese agency. We are a full-service independent agency which specialises in digital and social marketing. Learn more about us HERE.

UMS also offers a number of other social monitoring services to suit your business needs. If you would like learn more or sign up for Morning Brief, contact UMS Establish Team Director Ariel Yan at 
ariel.yan@umssocial.com, or reply to this email directly.
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