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Tuesday 12 January, 2021
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Today's Summary:
Due to changing attitudes surrounding health, sales of the QminC drink have surged during the pandemic. Its main health benefit is to promote liver function.

In 2020 the online cosmetics industry expanded rapidly, while many offline stores struggled. However, many new offline stores are now opening, despite many consumers only seeing them as a short-term shopping option.

Of the 270 topics gathered across social channels and news platforms relating to the wellbeing and skincare industry (Australia and New Zealand markets). 98.52% were positive or neutral; 1.48% show negative sentiment.
The information was collected on Friday 8 January, 2021
Chinese trends and the interests of Chinese consumers change fast! Below are the top two discussed news among all Chinese digital channels.
The sale of the health care beverage QminC in Thailand surged during the Covid-19 pandemic.
Channel: pransia.com [美通社]
Synopsis: Four months after launching in Thailand, the innovative health drink QminC has appeared on the shelves of more than 15,000 large retail stores and nearly 500,000 small convenience stores. The composition of the drink is preservative-free and rich in curcumin, an extract of turmeric rhizome with a selling price of 25 baht (about 0.83 US dollars) per bottle. The main function is improving liver function by curcumin. Mr. Thanthit Yuenyongtechahiran, the president of Tera Food and Beverage Co., Ltd., said the key ingredients are imported from Japan. The Covid-19 pandemic has caused people to pay particular attention to their health and immunity, so this drink is very popular at this time." He estimated the sales will reach one million bottles per month in 2021.
Read more

Are the rapid expansion of offline cosmetics stores a good investment opportunity or not?
Channel: wechat.com [微信]

Synopsis: In 2020, the cosmetics stores expanded rapidly while the other offline stores struggled to survive. Stores like Watsons and Wanning have shown signs of decline in 2020, especially under the influence of the Covid-19 pandemic. However, new cosmetics retail stores, such as THE COLORIST, WOW COLOUR, HARMAY, H.E.A.T. opened many new stores over the country. The reason is that these new cosmetics stores targeted on young generations, such as millennials and generation Z. They let the customers test the colors independently and enjoy the freedom of shopping. The decoration style also fit the interests of young generations. Their strategy even helped them outperformed the e-commerce stores. However, some customers thought these stores are interesting but useless. They won’t choose these stores as a long-term shopping option.

Read more

We monitor social media content from Social Apps including WeChat and Weibo, as well as numerous News outlets. The pie chart below tells you which apps have the most buzz around your industry. Knowing which platforms are buzzing will help you plan your channel strategy.

The Buzzword cloud is generated daily to help you identify key trends and industry terminology. The larger the word, the bigger the buzz!
Top three buzzword:
China (中国), Brand (品牌), Enterprise (企业)

If you want to learn more about the story behind the buzz, please contact Ariel for more information.
United Media Solution (UMS) is an award-winning marketing to Chinese agency. We are a full-service independent agency which specialises in digital and social marketing. Learn more about us HERE.

UMS also offers a number of other social monitoring services to suit your business needs. If you would like learn more or sign up for Morning Brief, contact UMS Establish Team Director Ariel Yan at 
ariel.yan@umssocial.com, or reply to this email directly.
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