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Thursday, 7 January, 2021
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Today's Summary:
Due to trade tensions between Australia and China that have resulted lobster export freezes, New Zealand has become the new favourite among Chinese for lobsters.

Kabrita, Blue River and Bekari placed in the top three in the 2020 TOP 20 goat milk powder brands.

Of the 219 F&B related topics gathered across social and news platforms, 97.26% were positive or neutral; 2.74% show negative sentiment.
The information was collected on Tuesday 5 January, 2021
Chinese trends and the interests of Chinese consumers change fast! Below are the top two discussed news among all Chinese digital channels.
The latest news from China! New Zealand lobster becomes the new favorite among Chinese consumers, New Zealand will replace Australia to be the main supplier of lobsters during the Chinese New Year.
中纽最新消息!新西兰龙虾成中国市场新宠 取代邻国澳大利亚担任农历新年主要供应商
Channel: myzaker.com [zaker新闻]
Synopsis: New Zealand lobster has become the new favorite of the Chinese market due to the trade war between China and Australia. Although less than one-third of New Zealand seafood were exports to China, compared with other markets such as Europe, China has a larger population, higher demand, and is closer to freight. However, Burkhart, which has the largest quota of lobsters in New Zealand, is still skeptical that this good situation will last for a long time. He believed that China and Australia are capable of resolving their problems, and therefore warned New Zealand not to get too involved in disputes of other countries. He also said that Chinese consumers will have a significant positive effect of at least 30% on the price, the price of New Zealand lobster in China is expected to reach 100 NZD.
Read more

2020 TOP20 goat milk powder brands are released!
Channel: sohu.com [搜狐]
Goat milk powder is the fastest growing segment in infant milk powder industry. According to data analysis by ECdataway, online sales of goat milk powder increased by 67.8% from January to November in 2020. With the increase in the supply of goat milk powder and the more brand promotion campaigns, the scale of the industry will maintain a rapid growth rate in the future. This awarded brand list is based on comprehensive evaluation of the of each brand's influence, quality, distribution and price. The data is gathered from multiple e-commerce platforms, such as Tmall, Taobao, Jingdong and social media platforms, such as Tiktok, Wechat. The top three brands are Kabrita, Blue River and Bekari. The following brands are Karicare, Biostime, Karihome, Bioshine, Botora, Baiyue Dairy, Herds, Sante L’amour, Pro-kido, Swizer, Wissun, Oli, Bubs, Doraler, Yangcc, Fineboon and Yahiean.
Read more

We monitor social media content from Social Apps including WeChat and Weibo, as well as numerous News outlets. The pie chart below tells you which apps have the most buzz around your industry. Knowing which platforms are buzzing will help you plan your channel strategy.

The Buzzword cloud is generated daily to help you identify key trends and industry terminology. The larger the word, the bigger the buzz!
Top three buzzword:
 Pet (宠物), Avocado (牛油果), China (中国)

If you want to learn more about the story behind the buzz, please contact Ariel for more information.
United Media Solution (UMS) is an award-winning marketing to Chinese agency. We are a full-service independent agency which specialises in digital and social marketing. Learn more about us HERE.

UMS also offers a number of other social monitoring services to suit your business needs. If you would like learn more or sign up for Morning Brief, contact UMS Establish Team Director Ariel Yan at 
ariel.yan@umssocial.com, or reply to this email directly.
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