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Friday, 29 January, 2021
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Today's Summary:
2021 Mountain Tourism Day will be held in Chongqing in May. The event helps to build the IMTA brand which focuses on sustainable tourism, to protect resources, inherit culture, promote economy and benefit people in mountain areas.

Victoria has opened its border to NSW, and travellers can move freely if they have received a negative Covid-19 within 72 hours prior to departure. Restrictions in Victoria are being assessed daily.

Of the 4504 topics gathered across social channels and news platforms relating to the travel industry (Australia and New Zealand markets), 97.73% show neutral and positive sentiment, with 2.27% showing negative sentiment.
The information was collected on Wednesday 27 January, 2021
Chinese trends and the interests of Chinese consumers change fast! Below are the top two discussed news among all Chinese digital channels.
Latest news! 2021 "International Mountain Tourism Day" will be held in Chongqing on May 29
Channel: sohu.com [搜狐]
Synopsis: After a month of open solicitation, International Mountain Tourism Alliance (IMTA) decided to choose the Nanchuan district in Chongqing to hold 2021 “International Mountain Tourism Day”. IMTA is one of the 3 major international tourism organizations in China. IMTA has 181 members, including agencies, international organizations, associations, enterprises, colleges from 31 different countries and regions. The purpose of IMTA is to focus on sustainable tourism, in order to protect resources, inherit culture, promote economy and benefit people in mountain areas. Therefore, the establishment of “International Mountain Tourism Day” is crucial for IMTA, as it can not only help IMTA to create an iconic brand, but also build a platform for global activities.
Read more

Victoria is opening its border to NSW! Australians are expected to travel abroad in March, the ban on border may be relaxed, these countries are prioritized!
Channel: sohu.com [搜狐]
All residents in NSW (except Cumberland) are able to enter Victoria since 6 pm, last Friday. People are allowed to move freely if they have a negative test result within 72 hours. The governor of Victoria, Daniel Andrews stated that the Health Authority assesses the latest epidemic situation daily to update restrictions at any time. According to current policy, the travel ban will last till March 17. Scott Morrison is considering opening travel bubbles with low-risk countries, such as Fiji and Vanuatu. However, this decision has to be made based on solid medical data and suggestions from chief medical experts of the federal government. Also, the health minister Greg Hunt refused to reveal which countries to be included and when the decision will be made.
Read more

We monitor social media content from Social Apps including WeChat and Weibo, as well as numerous News outlets. The pie chart below tells you which apps have the most buzz around your industry. Knowing which platforms are buzzing will help you plan your channel strategy.

The Buzzword cloud is generated daily to help you identify key trends and industry terminology. The larger the word, the bigger the buzz!
Top three buzzword:
 Visa (签证), Business (商务), Travel (旅游)

If you want to learn more about the story behind the buzz, please contact Ariel for more information.
United Media Solution (UMS) is an award-winning marketing to Chinese agency. We are a full-service independent agency which specialises in digital and social marketing. Learn more about us HERE.

UMS also offers a number of other social monitoring services to suit your business needs. If you would like learn more or sign up for Morning Brief, contact UMS Establish Team Director Ariel Yan at 
ariel.yan@umssocial.com, or reply to this email directly.
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