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Wednesday, 27 January, 2021
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Today's Summary:
Massey University has announced it collaborate with Nanjing University of Finance & Economics to provide special learning centres for Chinese international students who are unable to return to New Zealand for study.

LinkedIn has published a report of the most sought-after occupations in 2021. This list demonstrates there is an increasing need for healthcare professionals, construction managers, building estimators and digital sales.

Of the 4198 education related topics gathered across social and news platforms, 95.14% were positive or neutral; 4.86% show negative sentiment.
The information was collected on Monday 25 January, 2021
Chinese trends and the interests of Chinese consumers change fast! Below are the top two discussed news among all Chinese digital channels.
Massey University is going to open its China learning center! This center is only available to 2 faculties, including the business faculty!
Channel: baidu.com [百度]
Synopsis: Last month, Massey University announced that it will cooperate with Nanjing University of Finance & Economics (NUFE) to provide a special learning center for Chinese international students who are unable to return to New Zealand due to the travel ban. This learning center will provide 3 classrooms with live streaming, Wi-Fi and IT support for more than 100 students (80 business students and 20 art students). Students will also receive an NUFE student card for acquiring NUFE’s facilities, such as its libraries, gyms and canteens. This learning center is available free. According to Massey University, it will continue to stay close contact with the government to bring students back to New Zealand whenever it is safe. Yet Massey University also indicated that most students may still need to study online in 2021.
Read more

What occupations will be popular in Australia in the future? Is your major included in this list?
Channel: baidu.com [百度]
LinkedIn has published a new report to reveal the most needed occupations in 2021. Firstly, there is an increasing need in health-care workers, including nurses, paramedics and doctors. LinkedIn stated that this situation will remain in the next few years. On the other hand, as the government is likely to continue to invest in new architecture programs, this industry will need more workers. According to LinkedIn, the most needed occupations in this industry are construction managers, building estimators, heavy equipment operators, builders and forklift operators, especially in Melbourne, Sydney and Brisbane. Furthermore, there is also a growth in the digital sales industry. LinkedIn noticed that the needs in blog writers, bloggers, copywriters and content coordinators will largely increase because of the trend of digitalization, as well as the needs in back-end developers and data scientists.
Read more

We monitor social media content from Social Apps including WeChat and Weibo, as well as numerous News outlets. The pie chart below tells you which apps have the most buzz around your industry. Knowing which platforms are buzzing will help you plan your channel strategy.

The Buzzword cloud is generated daily to help you identify key trends and industry terminology. The larger the word, the bigger the buzz!
Top three buzzword:
 Harvard (哈佛), Tourist Board (旅游局), Australia (澳大利亚)

If you want to learn more about the story behind the buzz, please contact Ariel for more information.
United Media Solution (UMS) is an award-winning marketing to Chinese agency. We are a full-service independent agency which specialises in digital and social marketing. Learn more about us HERE.

UMS also offers a number of other social monitoring services to suit your business needs. If you would like learn more or sign up for Morning Brief, contact UMS Establish Team Director Ariel Yan at 
ariel.yan@umssocial.com, or reply to this email directly.
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