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Tuesday, 19 January, 2021
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Today's Summary:
The New Zealand Government has announced that 1000 eligible international students will be exempt from the travel ban. This policy is part of the recovery plan for international education which is vital for economic recovery.

Canada has announced it will be extending work visas for 18 months for international students. Minister of immigration said, “we don’t just want you to study here, we want you to stay here”.

Of the 6359 education related topics gathered across social and news platforms, 94.97% were positive or neutral; 5.03% show negative sentiment.
The information was collected on Friday 15 January, 2021
Chinese trends and the interests of Chinese consumers change fast! Below are the top two discussed news among all Chinese digital channels.
New Zealand Government announced that 1000 eligible international students will get exemptions from the travel ban
Channel:  chinaqw.com [中国侨网]
Synopsis: On January 14, New Zealand government announced that 1000 international students who are accepting higher education in New Zealand will get exemptions from the travel ban. These international students will be phased to return to New Zealand. In April, 300 students will be allowed to return, while others will return later in 2021 when MIQ is available. These students are required to book their quarantine hotels through the distribution system and pay the fee themselves. In addition, the required keep certificate for visa application will be increased to NZ$20,000. The minister of education of New Zealand stated that this new policy is a part of the recovering plan of international education, which is vital for economic recovery in the post-epidemic era.
Read more

Canada is encouraging international students in immigration
Channel: toutiao.com [今日头条]
Canada government recently announced that they will extend work visas for 18 months for international students, which was spread at a rapid rate and electrified many international students. On January 8, Marco Mendicino, the minister of immigration of Canada said “We don’t just want you to study here, we want you to stay here”. He believed that international students are the youngest and finest potential immigrants, as they are able to contribute longer work time in Canada. Canada is still considering international students as main groups of potential immigrants during the epidemic. Major advantages for international students to immigrate to Canada include the friendly and welcoming work visa policy, the less costly study and the stable and open policy towards international students.
Read more

We monitor social media content from Social Apps including WeChat and Weibo, as well as numerous News outlets. The pie chart below tells you which apps have the most buzz around your industry. Knowing which platforms are buzzing will help you plan your channel strategy.

The Buzzword cloud is generated daily to help you identify key trends and industry terminology. The larger the word, the bigger the buzz!
Top three buzzword:
 New Zealand (新西兰), Student (学生), International student (留学生)

If you want to learn more about the story behind the buzz, please contact Ariel for more information.
United Media Solution (UMS) is an award-winning marketing to Chinese agency. We are a full-service independent agency which specialises in digital and social marketing. Learn more about us HERE.

UMS also offers a number of other social monitoring services to suit your business needs. If you would like learn more or sign up for Morning Brief, contact UMS Establish Team Director Ariel Yan at 
ariel.yan@umssocial.com, or reply to this email directly.
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